GE: We Bring Good Things To The Matrix

Who’s Cashin’ a Cheque? Hugo Weaving.

How Dependent Is The Ad On His Celebrity? It actually depends less on his celebrity than on your familiarity with the role that made him famous in this country (and started him down the path of starring in every sci-fi/fantasy/dystopic film going, from the Lord Of The Rings trilogy to Captain America).

On a Scale of 1 to 10, How Glamorous Is The Product He’s Promoting? Is any product more glamorous than a product the general public not only can't afford to buy but would have no occasion to buy? He's advertising directly to hospital administrators! 10!

How Can We Humorously Connect This Spot To His Best Known Role?  "Voilà! In view, a humble vaudevillian veteran, cast vicariously as both victim and villain by the vicissitudes of Fate. I think he might need an MRI." (See what I did there?)

Is This A Cheque Worth Cashin’? GE doesn't just have a dumptruck full of money; it has a whole fleet. I hope this keeps my beloved Hugo Weaving in vegemite for years to come.