Is Ice Cube Cooler Than A Beer Can?

Who’s Cashin’ a Cheque? Ice Cube.

How Dependent Is The Ad On His Celebrity? Entirely -- and I mean both his old reputation as a scary gangsta rapper you wouldn't want to cross by keeping him too long in some kind of isolation pen, and his new reputation as the merely stern patriarch in slapstick family comedies who, if you do keep him too long in some kind of isolation pen, won't really do anything about it.

On a Scale of 1 to 10, How Glamorous Is The Product He’s Promoting? If it were Coors, maybe I'd go as high as a 3. But Coors Light? 1.

How Can We Humorously Connect This Spot To His Best Known Role? "Fuck tha single-vented beer can! Also the police."

Is This A Cheque Worth Cashin’? In 1984, William Coors (grandson of company founder Adolph Coors) told a group of minority business owners that their "...ancestors were dragged here in chains against their will… I would urge those of you who feel that way to go back to where your ancestors came from, and you will find out that probably the greatest favor that anybody ever did you was to drag your ancestors over here in chains, and I mean it." He's old as hell and no longer involved in the company's day-to-day doings, but still: no.