Red For Red

Who’s Cashin’ a Cheque? Christina Hendricks.

How Dependent Is The Ad On Her Celebrity? Largely; the swinging music on the soundtrack is very Mad Men-esque. Also, the beverage she's shilling is one her fellow Sterling Cooper Draper Pryce-ites enjoy with regularity.

On a Scale of 1 to 10, How Glamorous Is The Product She’s Promoting? As we've seen on Mad Men, ad agencies dream of landing booze campaigns. It's no airline or luxury car, but it's like an 8.5 at least.

How Can We Humorously Connect This Spot To Her Best Known Role? "This is bullshit. We all know Joan's drink is a Tom Collins. That said, I will always have whatever she's having."

Is This A Cheque Worth Cashin’? Let me put this as clearly as I possibly can: Christina Hendricks can do no wrong in my eyes. Therefore, this ad was a good idea. Now, if you'll excuse me, I have to watch it fifty more times. And start drinking brown liquor.