Stephen Dorff Endorses Blu Cig Electronic Cigarettes

Who's Cashin' a Cheque? Actor Stephen Dorff.

How Dependent Is The Ad On His Celebrity? Let's put it this way: even though Dorff isn't as famous for his smoking as, let's say, Denis Leary is, when you see him talking about his habit, you're not especially surprised. Look at him! Of course that scruffy goon smokes.

On a Scale of 1 to 10, How Glamorous Is The Product He's Promoting? The production values want to make you think it's on par with, like, Puff Daddy's vodka. But there's nothing glamorous about broadcasting the fact that you can't quit smoking and need a prop to get you through the hard moments. Let's say it's a 3 on the glamour scale.

How Can We Humorously Connect This Spot To His Best Known Role? "Jimmy Meltrigger smokes?! Becky Conner is going to be furious!" (That's Stephen Dorff's best known role, right?)

Is This A Cheque Worth Cashin'? God, no! This product is essentially an electronic toy. He might as well be endorsing Popeye "Candy Sticks."